International Marketing Essays

International Marketing Essays International Marketing Essay International Marketing Essay Chapter 4 1. Culture- The human made part of human environment the sum total of knowledge, beliefs, arts, morals, laws, and customs and any other habit adopted by a society. Social Institutions- This Includes all factors that have an effect on the way people relate to each other example schools, media, and governments. Culture Values- The system of believes held by a people in a given culture. Ritual- A pattern of behavior performed in a set manner. Linguistic distance- The measure of differences between languages. Aesthetics- The creation and appreciation of beauty. Cultural Sensitivity- A awareness of a country’s nuances so the culture can be viewed objectively. Cultural Borrowing- This is when a culture takes an idea from another culture to solve problems. Cultural Congruence- A marketing strategy in which products are marketed in a way similar to the norms of that culture. Planned change- A marketing strategy where the company goes out to change the elements which are resisting against the product. 2. What role does a marketer play as a change agent? The use of a new product causes cultural change so the marketer becomes a change agent. 3. Discuss the three cultural change strategies a foreign marketer can pursue. 4. Culture is pervasive in all marketing activities. Discuss. Culture has massive impact on everybody. It even affects the way we sleep and eat. A marketer must understand this and build his product based on the culture makeup 5. What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy? Cultural empathy is very important to marketers in order to understand the market and able to predict the future of the market. The best way to acquire this empathy is going back to the origins. 6. Why should a foreigner marketer be concerned with the study of culture? A foreigner marketer should be concerned because of the profits to be made. 7. What is the popular definition of culture? Where does culture come from? The most popular definition for cultural is common believes rituals, etc. between groups of people. The four main causes of a culture the geography, history, technology and political economy, and social institutions. 8. Members of a society borrow from other countries to solve problems that they face in common. What does this mean? What is the significant to marketing? 9. For the inexperienced marketer, the similar but different aspects of culture create an illusion of similarity that usually doesn’t exist. Discuss and give examples. An inexperienced might assume that because two cultures share the same language so they have similar cultures. This is obviously not the case like we see by Americans and British even though we share the same language we are still very far apart. 10. Outline the elements of culture as seen by an anthropologist. How can a marketer use this scheme? The elements of a cultural are values, rituals, symbols, beliefs, and thought process. Understanding these can bring great benefit to a marketer. 11. Social institutions affect culture and marketing in a variety of ways. Discuss give examples. One of the social institutions is family. In many cultures it is deeply rooted to have boys. In those cultures there is a higher boy ratio. This obviously gives the market a different dynamic. 12. Markets are the result of the three way interaction of a marketer’s effort, economic conditions, and all other element of a culture. 13. What are some of the problems caused by language in foreign marketing? If a marketer doesn’t have the right communication skills this will be a major problem for the marketer