Vincor and the new World of wine Essay Example for Free

Vincor and the new World of wine Essay Global Wine Industry new world: U. S. , Australia, Chile, Argentina old world: France, Italy, Spain Australia leader of new world wine exporting Top 10 wine exporters accounted for 90% of total exporting France world leader in wine production and 2nd in exporting Italy old and established industry like France relied on appellation to control quality like France 2nd in wine production, leader in exporting Australia good quality wine, costs low since the 1860’s industry was born, mature 6th for production, 4th in exporting (5. 5% market share in exporting). Chile developed 1979 (new) 10th largest producer, has 4. 5% market share in exporting (ranked 5th) Argentina low quality wine, but long history 5th highest producer but not in top 10 for exporting cannot export (ship) brands that could compete in the higher price classes (more then $100 per bottle) All other countries could compete in shipping the higher price class wine Major World Market growing industry, rose 2. 2% in 2001, estimated to rise 1. 2% in 2002, and projected to expand by 120 million cases by 2010. Most growth expected to come from major wine consuming nations, US, UK, Australia, South Africa, China, Russia (latter 2 were less developed but expected to grow) Half the value of all imports was purchased by three biggest importers: UK, US, Germany France and Italy, top two in the world for per capita consumption, Italy had a small market for imported wines Import market size for France is 12. 4% compared to 2. 4% in Italy UK wine market â€Å"crucible†, small domestic wine production and good relations with wine producers around the world UK number 7 for wine consumption but growing trend, usually dominated by Old world but new world imports had grown as Australia wines replaced French as number 1 import Canada was ranked 30th in world for per capita consumption with increasing trend Japan send steady increase in size of imported wine market Asia presented great opportunity since very populated and untapped The U. S. Wine Industry high quality of wine because of California. US 4th largest wine producer, California wines accounting for 90% of production volume Top states are California, New York, Washington, Oregon Big gains in exporting, 6th in world, biggest markets include: UK, Canada, Japan represent 66% of total export 3rd largest consuming market half for new world, half old world imports represented 25% of market share California wines dominated domestic market with 67% market share Premium wine account for 30% of market and 62% of revenues, growing trend since increased 8% in 2001 Value wines grew by only 1. 5% in volume Largest producer EJ supply 30% of market, no other producer has more then 15% Distribution system of producers to wholesalers to grocery stores/ liquor store/ restaurants Wineries may sell directly to customer Role of distribution channel was growing and taking on greater strategic importance as the trend towards international and domestic consolidation grew The Canadian Wine Industry success in production of high quality wine only dates back quarter century (new) making wines for more then two centuries. VQA launched to make sure leader of Ontario’s wine industry made quality wine Canadian began to recognize when while wineries grew of importance of having the VQA medallion Canadians demonstrated that grape varieties in cooler growing conditions could make good quality wine compared to warmer growing regions (different not worse) Sales of Canadian quality wines were increasing as consumers moved up the quality and price scale Canadian quality wines began to capture both domestic and international recognition not only in sales but also by garnering impressing list of significant awards 1989 award for its icewine in France market exposure for Canadian wines by icewine in European market and expanding market opportunities in US and Asia The Australian. Wine Industry delivers large quantities of high quality branded wine to worlds market, at costs less than many of Old World and New World competitors small domestic market since population only 17 million only way to grow is by going international expected to continue to gain market share in export largest exporter to UK, where 7/10 top 10 wine brands were Australian Exports to North America grew by 27% in volume. Consumption of Australian wine in Canada grew by 24% and in US by 35% Growth trend expected to continue growth driven by sales of premium red wine which accounted for 53% of exports domestic growth rate of 4% annually industry unregulated where wineries allowed to have own retail outlets and sell directly to retailers and on premise customers 7,500 of retail outlets accounted for 56% of sales 28,000 on premise outlets accounted for 44% of sales 4 major wineries accounted for 80% of production (1300 wineries total). Trends in the Global Wine Industry hottest sales category was Australian wines, showing double digit growth rates North American market growth of 3%, growing trend of red wines and premium wines************* Vincor International Inc. in operation since 1989 (new) risk of going to the US was that wine is an agricultural industry and susceptible to changing weather conditions Mission Statement: To become one of the world top 10 wine companies, producing Vincon-owned New World, premium branded wines, which are marketed and sold through Vincor-controlled sales and distribution systems in all major premium wine consuming regions. Where were the big markets largest market of New World sale in US (already there) 10 billion, UK and Australia at 3. 7 billion each, then Canada and rest of Europe at 700 million to be world player needs to be in 5-6 markets international strategy to develop new geographic markets for core brands (icewine) which gave world recognition icewine (Inniskillin) was luxury product in terms of pricing and margins good experience in Asia (one of top five wine brands in select Asian duty free stores) and good experience in US from 2001 launch placed in 1,850 high end restaurants to 2002 sold in 3,300 European launch of Inniskillin in 2002.

Personal Narrative: My Crush :: essays research papers

It’s been a long time since I last wrote a letter for Douglas. He was really a special crush. My crush when I first set foot in Mindanao, from high school through early college years. For treasuring him that long, it was inevitable for a special place in my heart to be created for him. I remembered putting initials of letter â€Å"D† to some of my things just to show how much I claim him to be part of my life already. I remember how ecstatic I am every time I see him come home, we were neighbors before. And as I always say, our house were very close—only a row of plants separating both, its impossible we won’t get closer too. He was the most handsome man in my world and my exclusive crush for four years. But of course, when I went to college there were other handsome men (and they were really gorgeous) so Douglas no longer held an elite spot. It was shared but he was still the original crush and counting. That’s about another eight years. Now I am i n late 20’s and the special spot hidden somewhere in my heart started crying out months ago. And for all the busyness I have, it’s only now I am able to listen well to its weeping. Its crying because it knows it has to go and give up the spot to that special place in my heart where God is tidying and preparing for what we fondly call â€Å"God’s will†. See, God made something happen that now forces me to eradicate the spot. Douglas got married last 2005 to a girl from Manila. God allowed it to happen even if He knows that Douglas would surely cry if he knew how much I have treasured him in my heart for more than a decade! I can’t help but think of â€Å"shit† when I think of how much I wasted this special spot, special place in my heart crap. I wince every time I accidentally think of the fact that he is married without even acknowledging just an hour of my decade long devotion. I can’t help but think of how much less that girl deserv es Douglas because I was the one waiting and that girl was not even looking out their window to check if Douglas has come home from campus every weekend.

Boosting Key Milk Nutrients May Help Lower

The report (ScienceDaily screen 1) mainly focused on the important contributions of vitamin D, calcium and magnesium in risk prevention for diabetes; most especially the type 2 diabetes. (qtd in ScienceDaily, screen 1)The language used is fairly comprehensive with the use of familiar words and with only a few technical terms. The author’s understanding of the previously reported findings is sufficient to allow him or to allow her to thoroughly explain the findings of the studies presented. In both studies conducted by Pittas et al. and Larsson et al., meta-analyses approaches were conducted to obtain the results. (qtd in ScienceDaily, screen 1) Studies performed were mainly based on American diet, therefore similar studies may be conducted to evaluate whether these findings apply for other racial and ethnic populations.These information would really be useful for individuals who have diabetes or are at risk of developing diabetes; as well as the general population for the prom otion of health and prevention of disease. However, to a reader without extensive nutritional background, results of this study may be misleading. The report may mislead by giving the reader the notion that drinking milk alone will be prevention enough against diabetes. Other preventive measures for diabetes should have been included in the report to avoid misinterpretation.Reference:ScienceDaily. â€Å"Boosting Key Milk Nutrients May Help Lower Type 2 Diabetes Risk†. (13 July 2007). 16 July 2007 .Web address: http://www.sciencedaily.com/releases/2007/07/070711001452.htmMore on: Diabetes, Dietary Supplement, Vitamin, Hormone Disorders, Nutrition, Osteoporosis Boosting Key Milk Nutrients May Help Lower Type 2 Diabetes Risk Science Daily — Most Americans fail to get the calcium and vitamin D they need, but this shortfall could be affecting more than their bones. It may, at least in part, be one reason behind the epidemic of type 2 diabetes, suggests new research conducte d at Tufts University. Drinking more milk — a leading source of calcium and vitamin D in the American diet — could help decrease the risk of type 2 diabetes by nearly 15 percent, according to the new meta-analysis and review published in the Journal of Clinical Endocrinology & Metabolism (1).In the thorough analysis of previously published studies, the researchers found chronically low levels of vitamin D were linked to as high as 46 percent greater risk of type 2 diabetes. Yet boosting vitamin D alone would likely have little effect in healthy adults. Instead, the researchers suggested that a combination of vitamin D and calcium, like that found in milk, would have the greatest potential to help prevent diabetes, especially among those at highest risk for the disease.Examining the intake of milk and milk products specifically, the researchers found there was nearly a 15 percent lower risk for type 2 diabetes among individuals with the highest dairy intake (3-5 serving s per day) compared to those getting less than 1  ½ servings each day.Most of the studies assessed were observational and the limited number of intervention trials makes definitive conclusions difficult, yet the Tufts researchers suggest calcium and vitamin D may affect the body's ability to produce or utilize insulin, the hormone the body makes to process sugar that is impaired in those with diabetes and pre-diabetes.Beside calcium and vitamin D, milk is the primary beverage source of magnesium, which a second meta-analysis found may also reduce the risk of type 2 diabetes (2). The analysis concludes that for every 100 milligram increase in magnesium up to the recommended dietary intake, the risk of developing type 2 diabetes decreased by 15 percent.Type 2 diabetes and insulin resistance syndrome (or pre-diabetes) affect a staggering 75 million Americans and death rates from diabetes have increased nearly 45 percent over the past 20 years, elevating the importance of finding new ways to treat and prevent this deadly disease.Milk is a primary source of calcium and vitamin D in the American diet. In fact, government reports indicate that more than 70 percent of the calcium in our nation's food supply comes from milk and milk products. Additionally, milk is one of the few food sources of vitamin D, which is fast emerging as a â€Å"super nutrient.†The recommended three servings of lowfat or fat-free milk provides 900 mg of calcium, 300 IU of vitamin D and 80 mg of magnesium daily.Reference:(1) Pittas AG, Lau J, Hu FB, Dawson-Hughes B. REVIEW: The role of vitamin D and calcium in type 2 diabetes. A systematic review and meta-analysis. Journal of Clinical Endocrinology & Metabolism. 2007;92:2017-2029.(2) Larsson SC, Wolk A. Magnesium intake and risk of type 2 diabetes: a meta-analysis. Journal of Internal Medicine. 2007. doi: 10.1111; epub ahead of print.Note: This story has been adapted from a news release issued by Weber Shandwick Worldwide

Cause And Effect Of Drought - 1499 Words

If you live in California you most likely have been affected or seen the impact of a drought. People living in different regions experience varying amounts of precipitation. These regions are also supplied with water from various sources such as streams, lakes and rivers that come from the snowpack in the mountains. This anticipated and relatively reliable source of water is used and managed for many actions, as water is vital to life. A drought occurs when less rainfall or water flow than is expected is experienced, usually over a period of time, resulting in a water shortage for some activity, group, or environmental sector. Droughts have occurred numerous times and will continue to exist in various degrees depending on weather patterns in the atmosphere. Weather is very unpredictable and uncontrollable so people can be facing any weather related crisis, such as a drought at anytime. The problem with a drought is that it creeps up slowly as water sources become low and the next rain can not be reliably predicted neither its intensity. Droughts can happen in any type of climate anywhere in the world but some areas are more prone to drought because they do not have adequate water sources and have seen population explosions that have a greater demand for water than the climate can support. Droughts can be classified as short term or long term. Short-term droughts usually impact the expected amount of water but although water resource levels are decreased theyShow MoreRelatedThe Effect Of Temperature Increases Due On Anthropogenic Warming Change The Probability Of Precipitation Deficits That Cause Severe Drought Conditions? Essay1724 Words   |  7 Pagesincreases due to anthropogenic warming change the probability of precipitation deficits that cause severe drought conditions, and determine what the conditions will look like in the future. They used historical precipitation and temperature data with Palmer Drought Metrics and global climate models to attempt to answer this question. It was found that in the past twenty years, the frequency of drought years has doubled, without any significant change in the trends of precipitation variability.Read MoreDrought And Its Effects On Drought1555 Words   |  7 Pagesenvironmental problems around the world. These problem s such as drought, global warming, and pollution are caused by our actions, mistakes, or just by nature. Out of the various environmental problems, drought is one of the hazard of nature that is happening throughout some parts of the world, especially in California, United States. In general, drought is a â€Å"period of dry weather† or â€Å"an extended shortage of water† (Jaworski). 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(2014, pp.1-28) continued, if the drought will remain for two more years, groundwater reserves will be overused to replace surface water damages, and it will lead to decrease of pumping ability and increase in costs and losses due to depletion of groundwater. Failure to replenish groundwater will reduce availability to sustain agriculture during the drought, especially more profitableRead MoreWhat Are Droughts? Droughts1645 Words   |  7 PagesWhat are droughts? Drought results from an inadequacy of precipitation from factually typical (long haul normal) amounts that, when stretched out over a season or particularly over a longer timeframe, is insufficient to meet the requests of human activities. All types of drought originate from an insufficiency of precipitation that result in water deficiencies for some activity, (for example, crop generation) or for some group, (for example, farmers). 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